Visual Merchandising

Visual Merchandising Visual Merchandising is very important because the beginning impression of the output or store on the customer is by opticizing. If the impression is positive therefore customers lure to the store. A store must have the inviting appearance to the customers. Objectives of Visual Merchandising Objective of visual production is to attract the customers to your business in order to sell the swop. The main objective is to make the customers tactile sensation comfortable and eager to buy. Essential of Visual Merchandising * Interior FloorDesignand Display. * Space and Signage. * window Display. Tools Use for Visual Merchandising Audio-Visual Displays. * Decoration and Props. * Signage and Graphics. The presentation in visual merchandising falls into devil categories mainly 1. Exterior Presentations. 2. Interior Presentations. Exterior Presentations The outlook of a store is a major decisive for a customer. Good exterior presentation attracts attention, requi res interest and invites the customer into business. It involves exterior signs, banners and window presentation. Exterior Signs A store sign is its signature which tells the customers that what type of the business and what it sells. In less than 10sec the sign must attract attention.Banners Banners are used to sales promotion. It should be very colorful and eye catching. Window Display just about products should be placed on a stores window. Window display should attract attention, create interest and invite people into the store to purchase goods. New displays indicate new up-to-date merchandise is available. Interior Presentations A nonher way of the merchandising is through interior display that effectively show merchandise to the customers. The purpose of doing this is to develop interest for the merchandise. It involves color theme and two-basers, lighting, props and fixtures. Researchers found that 64. % of all purchase termination was made inside a store. Three goals of store are- 1. Motivate the customers to spend money 2. Protect the image of the store 3. Keep expenses to minimum Color and Lighting Color in a display rotter catch eye and make people pause and look. The overall color combination can partake the atmosphere of a store. Lighting is essential in calling attention to merchandise in a display. Customers eye is drawn automatically to the brightest area. Props and Fixtures A display prop is not for sale, it is just used with a product in a display to clarify the function of the product being sold.Merchandise and Fixture Display Recommendations Goods can be effectively displayed on a variety of fixtures such as tables, cubes, racks and other display cases. Movable shelves from all sides used in self-service retail stores to display merchandise. They can be lined up in stores as grocery or hardware stores. Errors usually Occurring in Display * Too much merchandise * Too little merchandise * Too legion(predicate) props * Poorly selecte d props * Display changed to seldom * Limited or no display work out * Lack of attention to detail