The Coffee Company Report Essay Example | Topics and Well Written Essays - 4000 words

The deep brown Company Report - Essay ExampleOut of the 5 running stores, two are non able to generate any profit and the managers believe that this is because of the locations of the stores. One of the partners suggested consulting a marketing research household however, the other partners think of it as a costly endeavor. The concept of using GIS technology for combining the channel information with the demographic data for assessing the proper location for the stores is also being considered by the problem partners. However, match the financial issues with the strategic planning problem is a complex process for the firm which urged the partners to shagcel the tailored software development and other IT projects of The umber Company.Based on the given case, the partners of The Coffee Company constitute selected two options for generating their profit earning process. The first option is to focus on the relocation of the two stores that are not operating in a profitable mann er and the second option is to improve the customer dish process of the concerned stores for increasing the volume of customer footfalls. In the words of Reid and Hinkley (2006), the location of a business house has a major influence on the operational and strategic decision-making process of a firm. Newby (2009) contract that factors such as consumer convenience, the presence of target consumers, market competition, transpiration for procurement of resources, demography and cultural background can the help the business in assessing the contribution of a location for business sustainability.Changing the location of the stores for The Coffee Company has to be conducted based on proper information that would allow them to make quick decisions and employ them.