Strategic Plan Outline

UNIVERSITY OF BELIZE MGMT 490 BUSINESS STRATEGY AND constitution How to Structure The strategic end Guidelines Executive Summary This is written to the mountain range and level of content that an outsider can read the summary and cargo deck the vision, mission of the organization, its overall goals and objectives, major strategic issues and the key strategies implemented to find out the goals. incision 1 Current situation 1. Brief Background and write up of the Company and the Industry 2. strategic Posture Current Mission, Current mental imagery Current ValuesCurrent Objectives Current Strategies Current Policies 3. Past Strategic Performance Indicators (if available) Market share Sales Growth Net salary Margin Return on Equity Investment Other? (Depending on the type of business/industry) Section 2 outer Environment, Opportunities and Threats (EFAS) 2. 1 habitual Environment (PEST, Gap Analysis, etc) 2. 2 Task Environment (Porters five forces, Strategic Map) 2. 3 imma terial Factor Analysis Summary Section 3 Internal Environment, Strengths and Weaknesses (IFAS) 3. 1Value Chain analysis . 2Corporate Structure 3. 3Corporate Resources Marketing Finance tender-hearted Resource Operations and Logistics Information Systems 3. 4Internal Factor Analysis Summary Section 4 Competitive Strength Assessment based on mainstay Success Factors Quality/product performanceCustomer Service Capability Reputation/imageOther? Manufacturing power Technological skills and know-how Dealer/distribution capability New product design capability Financial resources Relative cost position Section 5 Analysis of Major Strategic Factors SFAS . 1 Key Internal and External Factors (SWOT) 5. 2 Competitive advantages/disadvantages, Competitive position improving/slipping 5. 2 Review of Mission and Objectives Section 6 Alternatives and Recommendations 1. Strategic Alternatives 2. Recommended Strategies Section 7 Implementation Plan for new strategies recommended Section 8 E valuation and watch Plan for new strategies implemented Section 9 Financial data and Analysis Includes information on resources to finance the implementation of the Strategic PlanAPPENDICES BIBLIOGRAPHY THE PRESENTATION OF THE PLAN Time Allowed 30 minutes Presentation should be as follows a) Brief History of Company (Section 1) b) Current Situation (Section -1) c) External Environment Opportunities and Threats (Section 2) d) Internal Environment Strengths and Weaknesses (Section 3 e) Analysis of major strategic factors, strategic alternatives and recommended strategies (including financial analysis) (Sections 5, 6 &038 9)- 15 minutes Question and dissolver Session