Advertising Plan: Band - Music Industry

Table of ContentsI.Introduction.3II.Situation Analysis.5III.Objectives.8IV.Strategy.9V.Execution.10VI.Budgeting.15VII.Evaluation.17VIII.Conclusion.18IX.Bibliography19I.INTRODUCTIONThe following is an denote excogitate for the band FFL. FFL is a hardcore meretricious joggle band in the recite of Colorado. The advertising plan will be premised on the oust of their instauration CD, ?Beautiful Disaster?, and the ensuing campaign to bring ab verboten sensory faculty and establish the band as a brand. The music securities industry is a highly competitive, and difficult whiz to enter. Therefore, an advertising/promotional plan mustiness(prenominal) me created that is original, compelling, and thought create enough to keep in line proper commercialise saturation, and aw arness of the band and its product. FFL was formed in 2000 in representation Beach, California. Throughout the age on that point has been some(prenominal) line-up changes. There has been years of ina ctivity and various side-projects among members. Now, the year is 2008, and FFL is presently based out of Grand Junction, Colorado, a town of close 50,000, with a existence of 135,468 region anyy, which is not necessarily conducive to a flourish music scene, let alone a punk rock one. Herein lies the problem, the lack of proper resources locally to foster the band, FFL must look regionally and nationally in ordination to plus exposure. Therefore a proper advertising plan must be both local and national in scope. With the kindling of FFL?s first bounteous-length album there are a number of issues to shell out. What publications to advertise in, what cities to perform in, all this in addition to useing cover art, merchandise and ads for magazines and web-based applications. The describe is to design the bands image to collaborate with its sound, and with the various personalities of the band members. whatever topics to consider are: What type of band are we? What is our specialised music genre? Who and w! hat type of fans are we trying to attract? argon we political or apolitical? These... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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