Birds of Feathers Stick Together

I have never hunted day in my life,or even liked to watch hunting shows. But wen I saw a commercial for the television show Duck Dynasty, I had to watch just because it looked so hilarious. Now I watch the show every time its on, even the ones that I have seen over and over and still laugh just like its the first time seeing it. Duck Dynasty is for anyone that likes duck hunting,comedy,drama,and life lessons. Duck Dynasty focuses on a reality television hit on A&E Wednesday nights at 10:00 pm. Duck Dynasty's third season ‘s final episode brought in a 9. 6 million in viewers compared to American Idol, who had a 3. million in viewers in their last episode (James Hibber) . That makes Duck Dynasty the highest viewed reality television show. Phil Robertson established the family business. He crafted the first duck call in 1973, In a small run down shed out back of his home in Louisiana. Willie, Phil s' son with his business degree took and turned the small low budgeted operation and turned it in to a multimillion-dollar business the Duck Commander. Before the guys of Robertson family starter the Duck Commander business, they filmed their own hunts and sold them on video tapes. The Robertson family was also on the outdoor channel on a show called â€Å"BENELI PRESENTS DUCK COMMANDER† back in the 80's. Phil told ABC news †We use to have a reality show but it was just a bunch of rednecks shooting duck†. Patriarch Phil and Willie are only two of the Dynasty’s family members. Jase titled(Willies brother)and Jep(Willies other brother) also help with the family business. Jase is the COO of the company he he runs the manufacturing of the parts, Jase fabricates the calls making sure each one is finely hand tuned. Jase is always trying to pull some kind of shenanigan over Willies head and trying to get out of work. His motto is duck hunting,family,and god. Jep helps put the duck calls together, he is the editor and cameraman for the family business. He is able to think like a hunter behind the camera to catch excellent footage for their Duck Men DVD. Jep is Miss Kay baby . Miss Kay, Phil's wife is the head of the family. What Miss Kay says goes. Miss Kay is a little bit of aunt Bee and a hint of Roseann to spice thing up. She thinks her cooking is a gift and should be shared,so most nights she will cook up a big feast for the whole family, sometimes for the entire neighbor hood. Wives of Jase, Willie and Jep have to infuse a bit of sanity to the proceedings. Then we have Si the crazy uncle, Phil's youngest brother and best friend . Si has the job of fashioning the reeds, the most important part of a duck call is the reed its what makes the duck sound. Si is a Vietnam war vet who loves to tell crazy unbelievable stories and say thing like â€Å"HEY†ADN â€Å"JACK†. Duck Dynasty is part of up coming category titled Redneck television thrown in to the mass of My Redneck Vacation , But the two's comparisons can can only go so far. Yes both shows have southern accents and redneck past times. Redneck vacation focuses on an extended southern family, that takes their southern hospitality and traditions to the uppity lifestyle of the Hamptons, but still highlights on how they can manage to get along despite the differences in culture. Redneck vacation has salty language ,violence,and drinking is visible . The show makes fun of rednecks as opposed to showing its lifestyle. Duck Dynasty also features the family being a little out of the ordinary to most of its viewers tuning in. We watch the Robertson's tromp threw the backwoods hunting duck, fishing, blowing tings up like beaver damns. But what saves Duck Dynasty from the Redneck Vacation fate, Is Dynasty's characters are in on the joke so that no one is getting hurt. Some of the situations at hand may seem to be fashioned for television and everyone know it and seem to play their positions well. As you watch the show you might fall down laughing at the family's redneck phenomena, but you may also be a little jealous of them . The Robertson's do pick on one another but only out of family admiration. They all give a helping hand and enjoy sharing astonishing meals; They never shy from their religious belief . No its not a perfect show bathroom humor is not uncommon with this clan, We do hear some references to sex mainly when Phil is giving one of the grand-kids a lecture. After sitting down and watching the show it didn’t make me want to go out and hunt duck,blow things up or even eat squirrel brain stew. But it did make me want to pull a chair up to the Robertson's table and exchange laugh’s with the family instead of at them .

Mmse in Nursing Essay

A mini mental state examination (MMSE) also known as the Folstein test is a brief 30-point questionnaire test that is used to screen for cognitive impairment in a patient. It’s use I normally in medicine to screen for the presence of dementia. In this case I used it to estimate the severity of cognitive impairment at a given point in time and to follow the course of cognitive changes in an individual over time. Functions assessed are usually arithmetic, memory and orientation (Changsu Han, 2008). I assessed Mrs. Pandey’s state of cognitive impairment using the mini mental state examination. Mrs. Pandey is a young lady suffering from multiple sclerosis. At this point we assume that she has a normal cognitive state and it was proven correct by the mini mental state examination. After my assessment I found that the MMSE was easy to perform in a way that the type of questions to address where given to me already, concentration was nowon effective communicaion with Mrs. Pandey and developing confidence in her to answer the questions to the best of her ability. To some individuals it is difficult to ask some of the questions , an example was the one question were i had to ask the patient to count backwards from 100 by 7. This was because the patient could find it difficult to understand what is required by the question or interprete in a different way, which can affect the accuracy in determining the patient’s state of cognitive impairment. Some of the questions sounded a bit silly which could possibly annoy the patient especially when they have a normal cognitive state (McMurray, A. 2005). This I thought could cause psychological depression to the patient since they might feel they could be so silly enough not to answer some of the questions correctly. The advantage in this examination could be that no answer is wrong; it is just a way of assessing their state of cognitive assessment. Communication was not much a problem. An issue could be misunderstanding the aim or the purpose of the examination; I did do my best I think to explain the purpose of the exam. I really did not need to rephrase most of the questions because Mrs. Pandey is of an English speaking background therefore I just needed to say it as it is. I do not think, though, that my question could help me draw a definite conclusion because people make mistake even if their cognition is normal due to anxiety and nervousness therefore it is difficult to draw an accurate conclusion (Galea, M. Woodward, M. 2005 ) (McMurray, A. 2005). In terms of the video, i was a little disappointed because i was not speaking loud enough so some of the things i said could not be heard in the video. all in all i think i did a good job in communicating with the patuent, i had a profound open posture to the patient and the patient to examiner positioning was perfect in that it gave the patient a state of superiority

Leading Strategic Change Essay Example | Topics and Well Written Essays - 500 words

Leading Strategic Change - Essay Example suggested by the board of directors, executive team of managers needs to be developed through integrated approach that provides the necessary impetus to the employees to strive towards collective goals. To develop effectiveness in strategic change, flexible approach to managerial leadership that is more labor friendly needs to be adopted. It should also believe in developing joint goals and objectives that are mutually beneficial, thus fostering mutual beliefs and better understanding of each others value system. The management needs to accept the challenge of creating a cohesive and encouraging atmosphere so that the workers could get effective learning environment. Zeira asserts that a constant learning environment through regular training and development are essential ingredient to effectively manage the changing business equations (Zeira, 1974). They should be provided with a wider scope for professional growth in the area of core competencies and made responsible for advocating and nurturing a high standard of ethics and quality work. The empirical relationship of leaders and the emerging changes are critical for a given situation and therefore, good managerial leadership demands a better informed leader who is capable of taking initiative and at the same time, he is also able to inculcate confidence in his people to move forward. A well developed leadership within the organization facilitates integration of diverse ideologies and personal conflicts. Schwenk claims that ‘useful conflict involves constructive discussion of substantive differences in views (or cognitions) of a problem (Schwenk, 1997, p7). The leaders provide an intangible stability within the organization that comprises of people coming from cross cultural value systems and facilitate their integration with the system. They also promote shared vision of the organization and provide the necessary impetus to the people to strive towards it thus representing the team’s unique objectives and

Greatest challenge facing law enforcement agencies in investigating, Essay

Greatest challenge facing law enforcement agencies in investigating, exploitation, cyberstalking, and obscenity - Essay Example These crimes include crimes related to exploitation, cyber-stalking, and obscenity, which have exposed the unpreparedness of law enforcement agencies in handling emerging crimes. In addition, law enforcement agencies face a challenge related to turf wars and jurisdiction when investigating cybercrimes. This expose investigates the challenges faced by law enforcement agencies while investigating exploitation, cyber-stalking, and obscenity. Moreover, the expose goes to the extent of proposing the solutions to the challenges faced by law enforcement agencies. First, cybercrimes have caught the attention of the world with President Obama declaring cyber crimes and threats as the â€Å"most serious economic and national security challenges† faced by America in the 21st century (National Security Council, 2009). Nonetheless, experts identify implementation of policies that eliminated challenges faced by law enforcers as the first step towards eliminating cybercrimes and threats in c yber space. In this regard, experts agree that law enforcers face challenges regarding the investigation of cyber-stalking, exploitation, and obscenity. In line with this, the National Center for Victims of Crime (2004) noted that law enforcers faced challenges while investigating cyber-stalkers since stalking consists of repeated individual conduct that may not constitute a crime. In addition, law enforcers faced a challenge while investigating cyber-stalkers due to the challenging nature of identifying cyber-stalkers who will become violent. In this regard, law enforcers will face a challenge in profiling cyber-stalkers since there lacks a legal definition of cyber-stalkers and profiling them remains a challenge to date. A Congress report of 2001 identified a number of challenges that law enforcement agencies faced when investigating obscenity and exploitation. In this case, the report indicated that law enforcement agencies were ill equipped to deal with crimes of this nature sin ce criminals were sophisticated and they used advanced technology to commit these crimes. Hence, the identification of these criminals was a challenge. Moreover, the report noted that the criminal might be in a different jurisdiction and their identification did not guarantee further investigation by law enforcers. On the other hand, the report identified the challenge faced by law enforcers who investigated obscenity and exploitation by noting that the process of extracting data to investigate and prosecute obscenity and exploitation criminals remained a challenge. States, nations, and different localities draw jurisdictional boundaries between them within which various law enforcement agencies are responsible for administration of justice. Significantly, laws are only effective within the territorial boundaries of a particular jurisdiction, which is a weakness that cyber criminals identified and exploited. In the US, jurisdictional issues challenge the investigation of cyber crime s in two aspects. First, there is an underlying jurisdictional overlap between state laws and federal laws regarding the investigation of cybercrimes. In this case, Brenner and Koops (2004) noted that some state laws might not classify some aspects of a crime as

Lab Report Example | Topics and Well Written Essays - 2250 words

Lab Report Example Invention of polymerase chain reaction and thermo stable DNA polymerase has revolutionized this concept. Many techniques like Variable tandem repeat (VNTRs) and Short Tandem Repeat(STRs) based Amplified Fragment Length Polymorphism(AFLP) or DNA fingerprinting, Gender ID (Amelogenin), Mitochondrial D-Loop DNA for Maternal identification etc. have been developed for forensic investigations. PM&DQA1 is the first PCR based typing system, developed by the scientist at Cetus Corporation and commercialized by Applied Biosystems. Inc. PM& DQA1 is simple and rapid technique mainly employed in case of limited DNA sample or in case of highly degraded DNA. The test is performed on 6 different loci to investigate pleomorphism using hybridization based Reverse DOT-BLOT methodology. The major limitation of this technique is its differentiating power due to limited diversity found among 6 loci among different human population. Crime investigation obtained new direction after invention of DNA based techniques for identification of criminals. The biggest advantage of DNA based techniques is the requirement of very small amount of biological samples which includes blood, hair, semen etc. Invention of polymerase chain reaction (PCR) and thermo stable DNA polymerase has revolutionized these DNA based techniques due to its immense power of DNA multiplication. There are many DNA based techniques that are employed for detection of crime and criminals including Restriction Fragment Length Polymorphism (RFLP), Variable tandem repeat (VNTRs) and Short Tandem Repeat(STRs) based Amplified Fragment Length Polymorphism(AFLP) or DNA fingerprinting, Gender ID (Amelogenin), Mitochondrial D-Loop DNA for Matrilineal identification. Criminal identification based on human body parts or component has been used since last century as part of forensic investigations. The classical example being Human finger prints which was recogn ized by British physician Sir Francis Galton (1). In the beginning of 20th century many physiologists and doctors realized that blood cell has distinct antigens and they are different from individual to individuals. Initially blood cell antigens were taken into consideration only in case of blood transfusion and surgery but later on its forensic utilities were realized and it was employed to solve problem of paternity dispute, child mix-up etc. Those days blood samples saliva and semen samples were produced in court as evidence against criminals but it was not taken as conclusive evidence due to its limited distinguished power. In 1970, the things started to change after discovery of DNA structure and the increases in the understanding of its variability between individual to individual. Once DNA was established as target molecule for forensic investigation, many researchers came forward with different methodology and different locus having higher variability like micro and mini sat ellites. Initially there were many questions that were raised over methodologies and interpretation of DNA based identification systems. But thorough investigation and population genetics based

Dialogue Essay Example | Topics and Well Written Essays - 500 words

Dialogue - Essay Example Seventh floor. Sixth. Fifth. Fourth. Third. The door opened. I said to myself â€Å"This is it†. As I walked towards the hallway, I felt conscious. It seems that everyone was looking at me although the truth is – they were all busy with their work. I stood in front of Room 305. I was about to knock on the door when it was opened by an elderly man who is actually the police inspector. His gray suit revealed his position and demeanor. He was gentle-looking but something about him revealed a tough character. He asked , â€Å" Where were you that night when the laptops were stolen?†He was searching me for any clues that might reveal my secrets. The ring on his finger showed that he belonged to a secret society. â€Å" I was at home entertaining friends†. Obviously, it was a lie. However, I can easily ask my friends to cover for me and testify that they were with me that fateful night. I added, â€Å"One of my close friends celebrated his birthday at my place. Besides, at that time of the night, I am usually home relaxing on any given weekday.† I was trying to evaluate what I have said. Was there any clue that I was defensive? I hope not. He was suspicious of what I said. â€Å" You mean to say you do not spend overtime?† Apparently, he was not satisfied with my previous statements. â€Å"It is highly unlikely that you don’t stay late in the office since you are a busy man in a busy department.† A mixed feeling of fear and guilt was inside my chest. I could hear my heart beating loud. Nevertheless, I defended myself by saying† Am I not allowed to relax after work?†. I knew it was an indirect answer. Suddenly, the room was getting

Public Admiration Research Paper Example | Topics and Well Written Essays - 1250 words

Public Admiration - Research Paper Example Public admiration is a social and political science which is indispensable in governance and in the delivery of services for public welfare and interests. It involved intricate planning, strategizing, collaborating, networking, resource allocation but and utmost diligence in the exercise of authorities, functions and roles in accordance to policies and laws of the country. As integral part of organizational management, administrators use systems and models in the performance of their roles especially in this modern period when administration is integrated with information technology to hasten the delivery of services. Public administration can be done in classical ways or in a positivist construct, provided it helped systematized the performance of an government, corporation or an institution. Public administration is applied not only in government administration but also in managing non-government and private sectors whose extensive operation are implemented in a broader number of p opulace as their beneficiaries or clienteles (Stefan, 2009). Theoretically, the system of administration correlated the relation of administration, human resource management, access and use of resources, hence, require the skills managing organization inclusive of values in dealing with human relations (Stefan, 2009). Many of the managers attached to the nature of this profession are those who are intellectually gifted to pursue issues and concerns of public affairs. Experts opined that those experts or those who can offer quality public service can move freely within the thin domain between public, private and non-profit opportunities (Stefan, 2009). It is construed that those engaged in public administration have breadth of knowledge and perspectives of the science of public administration. They are expected to perform their responsibilities with combined skills of transformational and transactional leadership (Stefan, 2009). In matters of resource generation and utilization, publ ic administrators are reliant on existing policies but spending more what is expedient and essential for public concerns and for the organization (Stefan, 2009). Such must also be consistent to the vision, mission, goals and programs of the institution. Being focused on governance and organizational capacity enhancement, administrators are concern on transparency, devolution of functions, and analytical discourses in the disposition of cases and issues involving administrators and the public it served (Stefan, 2009). Science of Decision-Making and E-management In such context, public administration is therefore a science of decision-making based on existing regulations, done by public officials, done often in writing, and is always in congruent to the national policies and laws of public administration (Stefan, 2009). When officials are called to resolve on issues as a quasi-legal body, the administrators decides to appoint, discharge, suspend, dismiss or transfer public official ba sed on policies which is maybe inclusive of imposing disciplinary penalties as the law bestowed and in according to legal provisions required under administrative proceedings (Stefan, 2009). Recently, there is a national effort of

Financial Management assignment Essay Example | Topics and Well Written Essays - 1500 words

Financial Management assignment - Essay Example There are also high chances that some portions of business and obviously some workforce could be laid off because Google of cost cutting measures. Many analysts believe that if Google can sell Motorola’s home division, either in part or as whole, then the revenues realised from the deal could easily infuse necessary cash into Motorola’s handset division and give a chance to turn around (Pcmag.com, 2012). The merger and acquisition was strategic from the point of view of Google as post merger Motorola will still be operating independently and that the deal will strengthen the existing patent portfolio of Google. Google was also suffering losses from numerous lawsuits related to patent infringements between its vendors and the likes of companies including Oracle Corporation, Apple Inc. and Microsoft. Hence, the deal is expected defend its expanded portfolio and viability of its Android operating system. Google Inc is mainly famous for its pioneering search technologies that it uses to connect billions of people around the world. The company was founded in the year 1998 by Larry Page and Sergey Brin, who holds PhD from Stanford. It is headquartered in Silicon Valley but its offices are spread across Europe, America and Asia. In the world of 21st century Google has earned the trophy of top web property in all major global markets. Google’s advertising segment are targeted to all types and size of businesses with quantifiable results. The company provides its users/customers enhancing web experience. Motorola Mobility is a multinational publicly traded telecommunications equipments corporation that is headquartered in Chicago, Illinois, United States. The company has huge contributions revolutionising the mobile phone industry through innovation and holds a cumulative track record of pioneering mobile handset business for over 80 years. At the time of merger and acquisition, Motorola Mobility was the owner of 17,000 patents, out of which

Cultural studies Essay Example | Topics and Well Written Essays - 500 words - 1

Cultural studies - Essay Example This is possible when the spirit is free from the influence of the universal will and instead it should be moved by the pure will or pure knowing. â€Å"Hegel believes that the idea of individual consciousness is closely connected with the Notion of Utility† (p.355). (G.W.F Hegel, 1977). It is this Notion of Utility which gives a new shape to the human consciousness-that of absolute freedom which Hegel considers as the ‘essence of all actuality’. Thus Spirit, in this absolute freedom, is aware of its own pure personality and of all spiritual reality which is a product of the general will of all individuals as such (p. 356). But there is a tendency for the consciousness to abolish all the ‘social groups or classes which are the spiritual spheres into which the whole is articulated’ (p. 357). Thus, it is necessary to bring about a balanced notion regarding the concept of absolute freedom and the way it creates difference between the individual and the universal consciousness. According to Hegel, the individual needs to respond to both the universal consciousness and his own personal consciousness . On the other hand he should also make sure that he doesn’t adhere himself to the dictates of the universal consciousness. The element of being is the key to nourish one’s self-consciousness. The self- consciousness should never be allowed to live in a world of illusion thinking that it is accomplishing a particular work while fulfilling the universal work itself. (p. 359). Hegel is of the opinion that the universal will represents only one actual will in a self whereas all other individual will are excluded from it. That is why he considers government as the ‘individuality of the universal will’ which represents only the ‘victorious faction’ (p. 360). Therefore, any attempt to bring together the universal will with that of the individual will is quite impossible and one should negate the very notion of â€Å"the individual as a being existing

Cumulative paper based off e-book provided Essay

Cumulative paper based off e-book provided - Essay Example My expectations were fulfilled when I read the chapter thoroughly as all core issues about crime and crime control were there in the chapter in detail. After reading the chapter, I learned the types of crimes occurring in the United States of America, as well as the some of the basic laws and official policies regarding crime control. The thing I liked the most in the chapter were the tables of statistics showing the types of crimes and number of victimizations for year some particular years. I also liked the tables showing changes in the rate of crimes from one year to another. However, I would have liked this chapter to provide a detailed knowledge of the ways to control the rate of crimes. Chapter 2: The second chapter of the book builds upon the knowledge shared in the first chapter of the book. This chapter includes a discussion on various perspectives of crime control and crime control strategies. These perspectives provide a clear knowledge of the significance of crime control for establishing peace. The chapter also includes a detailed discussion on the causes and consequences of crimes, as well as draws attention towards the limitations of retribution incapacitation and incapacitation of retribution. The chapter also includes a discussion on the basic goals and objectives of crime control and crime control strategies, such as, retribution, rehabilitation, incapacitation and deterrence. I thought of this chapter as if it would be having details about the perspectives of critics and supporters about different types of sentencing or crime control strategies. I did not have an idea that the chapter would also include a discussion about the causes and consequences of crimes. When I read the chapter thoroughly, my expectations were partially fulfilled as some of the issues that I had in my mind were discussed, such as, perspectives of crimes and crime control strategies, whereas the chapter did not highlight the perspectives of critics and supporters regardi ng appropriateness of sentencing models. After reading the chapter, I learned about the causes and consequences of crimes, as well as about the limitations of adopting different crime control strategies, such as, rehabilitation, incapacitation, and deterrence. The thing I liked in the chapter were the way causes of crimes in a society and their impact on the minds of people and overall society were described. However, I would have liked this chapter to highlight different types of sentencing models and the views of critics on them from different angles. Chapter 3: The third chapter of the book covers the theory of traditional policing and underlying concepts. It discussed whether the strategy of hiring more cops plays a significant role in reducing the number of crimes or not. The chapter also includes a discussion on different approaches that can be used to increase the effectiveness of police, such as, freeing up the resources, continuing with random or reactive policing, private security mechanisms, private policing, use of detectives, and other traditional approaches to policing. I thought of this chapter as if it would be having details about the theory of traditional policing, as well as about the effectiveness of traditional policing in controlling the crime rate in the United States of America. I also thought that the chapter would bring into light the limitations that traditional polic

My Victory Essay Example for Free

My Victory Essay Whats happening? I heard the soldiers crying. I didnt understand how everything went wrong. First we were happy Then we were sad. It was like a blossoming flower caught in a storm. The knocking in my head wouldnt end. Were we so stupid all along? This is what happened We are going to win this war! my regiment sang happily. This was exactly what my mum always wanted me to be independent, have a family of my own and fight for my country! She would be so proud of me. Even though shed passed away a while back, she could still see me from heaven which she used to call a special place. Time flew past as we were on our way to win the war. We began digging up the damp mud to build our trenches. Our feet were sinking into the soft surface of the mud. The time had slowed down. Throughout the day, the clock ticked slower as if it has completely stopped. Our brightness had faded away. Even the smiles on our faces were forgotten. What happened? We had thought that we would win, that this war would be a war to end all wars. We thought this would be the Great War. So what was going to happen? Nobody knew. I had that feeling, which felt like the END! That feeling is fear. I was frightened that I was going to die. I was frightened that we were going to lose. I was frightened that it would get worse. And it did get worse. The Germans began to fire. My fear came back. The captain ordered us to cross no mans land; he said we had no choice. This was it. My heart was pounding like the footsteps of a running horse. We started to cross no mans land. My feet were hurting from standing in the muddy trenches. The land was so empty and lonely. I was so stiff from the coldness of the wind, trying to walk on the mud and scared to death. At if I got shot? I thought. The Germans were firing all around us and I could hear the fast beat of my blood drumming through my ears. I was motionless, trying to think of what to do. But it was too hard. At once all I could think about was my mum. Her words went through my head one day, youll find your victory! Its inside you from then on I knew exactly what to do. I knew that I would find my victory. I didnt care if my body was in pain. My mind was strong and thats what mattered. I dodged the bullets and fought so hard, running and shooting the Germans. But suddenly I felt a pain, a bigger sharper pain than Ive had before. It was just above my stomach, in the middle. It hurt so much. The ripping feeling was an agony. I looked down and saw blood everywhere. Id been shot! As I through my feet forward to walk, I couldnt take any more of the tearing pain. Slowly, I dropped to the muddy ground. Blood was running down my hands. The incapable agony of the burning bullet got worse and worse but I was still alive. And then Flash! through my eyes! Something wonderful had happened. The pain flew away, along with my fear. Flash! again, but this time I saw my whole life in a flashback right before my own eyes! It felt incredible. Everything went dark. And suddenly I saw my mum. She was standing in a bright light like an angel. This wasnt a memory this was a real fantasy. Her eyes filled with happiness. Her tears rolled down her cheeks and dripped of her lips. She was happy, and so was I. I knew that I would never lose her. I knew I found my victory.

The importance of realism in British soap opera Essay Example for Free

The importance of realism in British soap opera Essay Corrie, Enders and Brookie are all one. Family Affairs and The Archers are too. These shows are all a part of the great institution known as the British Soap Operas. Originating from when they were U.S. daytime drama programs sponsored by soap manufacturers, they were aimed at 1930s housewives with Opera ironically mocking the storylines that were thought of as being trivial and domestic. Soaps have always remained melodramatic, outrageous and containing high emotional content. They explore the domestic and personal worlds of their characters, which make the audience become more fascinated with the everyday drama of relationships and communities then with apparent serious events such as politics or current affairs. Soaps are mainly revolved around an established location (a street, close, square or an area). Some Soap, such as The Bill and Casualty are known to be occupational soaps, revolving around a workplace. The key factors in Soap are the community places where everyone knows each other making storylines a lot more possible. The Local pub is a place where gossip can be spread fast and enemies cannot avoid one another. Meaning a confrontation (a la Mike Baldwin and Ken Barlow) is inevitable providing a worthwhile appearance in soap. A big part of the Soap Operas popularity is realism, which is the dominant mode of representation in Television and Media. The term usually implies that the media text attempts to represent an external reality; Soaps are realistic because it is accurately reproduces the part and culture of the world its referring to. The uses of conventions aid this representation. A series of conventions is used to charm the audience into the world. Locations, narrative structures and mise-en-scene conventions are a few which attract the audience. If everyone in Eastenders drove Mercedes convertibles with the top down in October, it wouldnt match the reality of it happening at the same time in East End London. Whilst still being dramatic, soaps have always connected to their audience using realism. To achieve this the audience should feel the Soap should be set in contemporary setting meaning it should be set in the present day or at least modern times which the audience can recognize. The drama should contain people who the audience can identify with; a character like Phil Mitchell is more believable then someone having superhero powers (think Superman, Buffy). This means the audience are able to believe the characters are real people too, because of their possible human existence. Realism is also constructed by Soaps revolving around the working class, who make up the majority of the audience. Storylines and activities such as popping into the local are believable. These conventions are evident in popular soaps such as Coronation Street (1960-), Eastenders (1985-) and Brookside (1982-2003). Storylines in Soaps make realism more realistic; the social issues conveyed are usually negative. These things that are significant in society and in the news at one time or another, these controversial storylines prompt quick conflicting response. Some issues are long-standing such as alcoholism, teenage pregnancy, abortion, drugs and rape. Soap operas tend to reflect as many social issues as they can, which can be seen as a attempt to educate and support viewers. Often there is a help line number for victims who have suffered the same fate as the character after the episode. The long storyline of Mark Fowler in Eastenders being HIV positive was started in the 80s a time when the disease was being discovered and the show took the issue and proved that the suffering characters are like real people and arent protected by their fictional state. The storyline was followed until Marks eventual death in 2003. This also shows that every single dialogue written in Soaps can influence the future plots. However, some storylines arent so reflective. Weve just seen Dirty Den Watts reappear in EastEnders, despite having died 10years ago. The writers wrote him back in by revisiting the day when his body was dragged out of a river and that cryptically his body wasnt identified. If he had been identified, this storyline wouldnt be gripping 17million viewers currently. Notice that there was no help lines for viewers who have had people come back from the dead, proving that the writers arent using realism to illustrate this storyline. Adding to the realism is the location, many small communities have basic meeting places the shops, pub and repair garage are just a few. This provides the characters with a assembly point where storyline titbits can be exchanged and the viewer more informed. These local public places are magnified in the Soap. Almost every woman in Coronation Street works at Underworld, which would almost never happen in a real street. This unrealistic setting employs the realistic storyline The woman at underworld would be gossiping about a wedding or other storyline that would inform the viewers more detail of the story. The gossiping and bitchy female workplace is also evident in the real world. Also Soap has the proximity of everything being so close to one another. Rita in Coronation Street goes from working all day in a Newsagent to having a night out at the Rovers. Nobody goes very far away. In a Truman Show style it is almost as it the characters do not know of a world outside Weatherfield. Important in adding to the realism is sound. It is always diegetic, like when the train goes past the market stalls in EastEnders. This can make the show seem more real because the 5.35 train to North London has just gone past a busy market. This makes the whole concept more believable. Representation of the characters is also important. East end London is full of different ethnicities, different genders, sexual preference, ages, occupations, incomes and backgrounds and the characters in Eastenders are meant to be a represent society. The more different characters in the Soap, the more authentic it is. Soaps mostly rely on conflict with one another, as do most things; it comes down to Good vs. Bad. Audiences all go through conflict with one another, believing they are right. To have characters do the same provides the audience with a reassurance that everyone disagrees and that conflict is inevitable. There is a disagreement about the value of Soap Opera. Some say Soaps are Junk TV predictable and limited in stimulation of the mind. For others they are examples of realism, reflecting the society they depict by tackling social issues in a dramatic form. Thus, the importance of realism in soap operas is vital to their success. Cemented as their own institution, avid fans can cling onto story lines and events in a bid to relate to scenarios in their life. Although a strong example, the HIV Mark Fowler storyline has the possibility to help and support victims so much that if they actually remembered that Mark Fowler is fictional the story crumbles and they may feel vulnerable and alone. Having the empathy of someone else going through the same can encourage an audience so much that the realistic features found in Soaps should be exact, so the audience can accept the story and relate. To me, it seems anything but trivial and domestic.

The Effects Of Brand Perception: Consumer Buying Behaviour

The Effects Of Brand Perception: Consumer Buying Behaviour In this topic, I will talk about the The effects of brand perception on the consumers buying behaviour in the Indian Laptop Market. As India is a developing country, and there is a growth in the industries and people need new products and services. Here one of such industries is the Computer Hardware industry. Companies have been seeing unprecedented growth. Companies like Hewlett Packard, Apple, Dell, Sony viao, Lenovo and Acer have been giving tremendous importance to Indian markets launching products in the western markets and India. At the same time the personal disposable income of Individual has been on a rise which is leading to the Laptops increasing sale in India. Here the customers are satisfied about the product even when there is a cut throat competition. Today, every company is trying to get a share of the great Indian market space and a share of the consumers mind space and it has been only difficult for companies to achieve such a feat. In order to achieve the same, companies have to realize the importance of brand perception towards their products in order to get information regarding problems faced by them while using the laptop such that they can rectify the same in their future products. It is at this kind of scenario that this proposal, The effects of brand perception on the consumers buying behaviour in the Indian Laptop Market comes to the spotlight. This proposal is an attempt to study the level of consumers buying behaviour towards laptops; reasons for choosing a Laptop market is because India is one of the most populated country in the world, there are people living with different culture, languages and from different geographical locations. So consumers look into the brands level of quality, reliability and efficiency in a laptop. 1.4 Statement of problem: As India is a developing country, there is a lot of growth in the IT Industry and their is a competition in the market. There are a lot of players in the market the leading PC manufacture in the world and one of the leading manufactures in India, Likewise Dell falls in the second and Lenovo in the third position and the market stands with maintaining the leads with 17.2 %, 14.4 % and 6.8 %. There are other competitors like Toshiba, Acer, Sony, Apple etc.. (Ogg Erica 2007) Which are there in the market and looking for market share in a country like India for its growing PC users here, I will be finding out the perception of the consumer buying and the after affects of buying a branded laptop. Since the consumers want better performance and rich experience from their PCs and better design programs which will ensure that PC users have a added level of information to make a better choice. 1.5 Research Questions: In this proposal, The effects of brand perception on the consumers buying behaviour in the Indian Laptop Market will be discussed. Therefore the question to this key research is how consumers in India look into the preference of brand while buying a Laptop and how the Consumer buying behaviour affects the purchase of brands? 1.5.1 Aims Objectives: As discussed, the brands can affect the behaviour of the consumers in the way they buy the product according to the standard of life and hierarchical need of the consumer. The Aim of this proposal is to find out the perception of the brand and how it affects of buying behaviour and decision in the Indian Market. To identify the demanded and owned laptop brands in the Indian market To identify the factors affecting the consumers perception and the buying behaviour in purchasing the laptop. Finding out the perception of the laptop users to their brand to the others by comparing the market. To find out the relation between the brand perception and the consumer buying behaviour in India. 1.5.2 Research Hypothesis: H1: Indian consumers prefer the top three brands over the other brands or assembled laptop. I will be conducting a hypothesis based on the result of the feedback I get from the consumers buying behavior questionnaire I have depicted these results in term of Pai chart or Bar Chart. 2. Literature Review: According to the Indian Brand Equity Foundation (2009) Indian economy has been witnessing a phenomenal growth since the last decade, the country is still holding its ground in the midst of the current global financial crisis. Even in the world economy is beginning to recover from the one of the worst economic downturns in decades. According to Ministry of finance (2009) The Gross Domestic Product (GDP) increased by 7.5 per cent, 9.4 per cent and 9.6 percent in first three years, with an average growth rate of 8.8 per cent, The drivers of growth continue to be services and manufacturing which are estimated to grow at 10.7 per cent and 9.4 per cent respectively in 2008-09. While the sector-wise growth of GDP in agriculture, forestry and fishing was at 2.6 per cent in 2008-09, industry witnessed growth to 7.5 per cent of the GDP in 2008-09. It tells us about the GDP growth of the country, thus the average personal in India has a disposable income, where he is looking for the better style of leaving in the country. Here technology also comes into the role of a human being, and since the growth of the country the industrial sector has seen a lot of change and the IT hub. They are in need of better laptops as an industry to carry a brand which is more known in the global market. According to Aspalter C, On 2000 India showed itself to be the worlds second demographic billionaire. If current situation or trends continue, India may overtake china in 2045 to become the most populous country in the world Even though they have mentioned poor state of the Indian Economy has said the people who are poor will remain the same and the rich one become richer and richer. Even in such a situation the Indian market is not dropped in its sales of laptop, this show the stability of the country. Even in a global issue the laptops have been started as a green Laptop. According to John Brandon (2007) In most cases, a laptop also complies with European regulations on lead-free computing, such as the RoHS (Restrictions of Hazardous Substances) and WEEE (Waste Electronic and Electrical Equipment), which is a mandated disposal code in Europe. Lead is used primarily in soldering parts together on a computer, but RoHS and WEEE encourage companies to use other means for building a PC. In this there are four brands which have come up with Green Laptops like Apple, HP, Sony and Gateway. The gradual trend towards liberalization of the Indian economy during the past decade has served as a major factor in its progressive shift towards a global economy and the entry of foreign brands from Europe and US into this market. In fact the 1990s decade and beyond have been characterized by major structural changes in the Indian consumer markets evolution, including those of increased competition, product availability in terms of both quality and quantity, as well as increased levels of awareness and propensity to consume. A large and rapidly growing urban middle and upper class consumer market made up of 300 million, which approximates one-third of its present population, constitutes the market for branded consumer goods, with the latter estimated to be growing at 8 percent per annum (Indian Market Demographics Report, 2002). A recent increase in the number of middle class families with higher household income has led to a rise in disposable income (Business India Intelligence, 2005). The rapidly expanding middle class consumers of India, with their increasing purchasing power, constitute the primary market for branded foreign goods (Bharadwaj et al., 2005). The increase in consumer spending is evidenced by the current growth of the Indian retail industry, in addition to the expected growth to a $500 billion industry by the year 2010 (Field Anne, 2005). Since the economy of the country started growing the lot more MNCs started coming to the Indian market, which lead to the growth of many brands in Indian market. Likewise even the basic necessary thing of the human also changed thats when Brand came into the market. A brand is a name, term, symbol or a design or a combination of them which is intent to identify the goods or services of one seller or group or sellers and to differentiate them from those of competitors (Kotler, 1991, p. 442). Branding is the process of finding and fixing the means of identification. It is nothing but naming the product. According to Motameni. R and Shahrokhi. M (1998:275) Brand names and trademarks usually tells, you about the products bearing the marks whether it will be of offering quality. Branding also enables a producer to obtain the same benefits of offering products to the consumers an unique or superior quality and provide an opportunity to transfer this identifiable relationship to other products or service. Building a brand driven culture is a life time commitment in the minds of the customers. It takes a lot of time and planning to produce a intangible output where there is a higher customer satisfaction , price sensitivity, with the higher no of repeated business (Bhimrao M. Ghodeswar 2008:4) According to Chernatony and McDonald, (1998). A successful brand is identified as a product, service, person or place, it is augmented in a way that the user or buyer of perceives relevant, unique added values these are some of the needs which mostly matches closely According to Vittamsetty (2009:6), A brand can convey the consumers through six levels as shown below: Attributes Benefits Values Culture Personality User Brand Conveying the Consumer Attributes: Brand Attribute is a bundle of features that highlight the physical and personality aspects of the brand. Benefits: Creating distinctive and durable perceptions in the minds of consumers. Values: the brand tells about values which says same thing about the product values. Culture: the brand represents a different culture. Personality: a brand project a personality which can be person, animal or object. User: the brand suggests its own target audience to use the product. Brand promise is the benefits both functional and emotional benefits are arrived from the essence of that customers can expect to receive from experiencing a brands products and services, which reflects the heart, soul, and spirit of the brand of the product (Knapp, 2000). As the market for brand increased the human basic needs changed for e.g. from the Desktop to the Laptop. Thats when the market for laptop increased. Before only the executive used to carry the laptops now a common man uses a laptop, (Image 1). According to Raja Simhan T.E. (2006) the laptop, also known as a notebook PC, Laptop is no longer a luxury item as against the `wow effect it was a few years ago. Much like other products, it is being displayed on the shelves of big supermarkets and retail shops, moving from the exclusive confines of exotic showrooms. Before, when the word `laptop was uttered, one could think of visualizing only executives carrying it. Today all segments, including students and households, are buying these `notebooks/laptops. These products are for the people who on the laptop have become an indispensable tool. What with overcrowded roads and traffic snarls, the average travelling time in metros such as Mumbai and Bangalore has only gone up, here and now days t he laptop is a cool tool that helps professionals to keep working and thus save time. The Growth of India is so much there are companies who are ready to manufactures laptops for rupees 500 that is $ 10 which is the target price but when it comes to the manufacturing of large quaintly the price may reduce even more. According to Sakshat Many bloggers and foreign newspapers are understandably skeptical. Atanu Dey, a blogger, wrote that if the Indian government was successful in pulling off this technological miracle, it would imply that either other global computer manufacturers and industries are either incompetent, or else they are a part of a scam, producing stuff at low prices and selling them at a huge margin. According to the Industrial News (2008) India As laptops become is become more affordable and to the consumer preference as compared, laptop sales in India has hit a 114 per year-on-year growth rate in 2008 with 1.8 million nos. This growth rate will exceeds to the desktop PCs, which is predicted to soon be overtaken by laptop units in a very less time. According to Indias Manufacturers Association for Information Technology (MAIT), laptops have 25 percent of the total PC market in 2007-2008; will be shooting up from less than 3 percent in 2004. The current ratio of laptops to desktops in the country is 20:80; where to the competition of the market and it is predicted to reach 50:50 in the next few years. Laptops have become competitive in the price there is a war against desktops due to the appreciation of Indian currency rupee, which made imports cheaper than we had taught. Also propelling the soaring the demand of laptops are increasing in the market for their sleek designs, enhanced security functions and various built-in accessories. The laptop enterprise particularly favours faster processors, increased portability and connectivity, according to industry analysts. 3. Methods of analysis: 3.1 Research Methodology: The research undertaken is determined by the approach used by the researcher (Aaker, 2000). According to Carl (2004) marketing research is the function where it links the consumers and the marketers with an exchange of information .By conducting a market research we will be able to revile the problems and the opportunities in that market, this helps us in understanding the performance of the industry. This research involves collecting data of the market research problems, designing the methods of the data collection process, analysing and finding the report of the data collected in the research for their implication. 3.1.1Type of Study: The Research will be of inductive in nature. Since I will be collecting data from questionnaire, I would be conducting a primary research. It is a survey method. The objective is to study the brand perception on the consumer buying behaviour with reference to laptop market in India. A structured questionnaire is designed to collect the primary data. Based on the data collected table are drawn and inferences are made. 3.4 Type of Data: Data will be obtained and collected from a structured questionnaire and other published sources. 3.4.1 Sources of Data: The Dissertation will be compiled using facts, figures, information and analysis by the researcher. The information of Laptop industry will be collected and taken from two sources. The two sources will be: Primary source Secondary source. 3.4.2 Tools of Data Collection: Tools used for collection of data can be classified into two major categories: Primary data: The structured questionnaires will be made and distributed to all the users of the laptops. By using Internet-mediated questionnaires will be sent through the mail across India, and will also be sending questionnaires by post, e-mail, or directly talking to the users of the Laptop. Secondary data: Data will be obtained and collected from the various sources via: through books, database websites, online articles, journals and publications on the internet. And all the report that will be collected for the laptop companies will also be considered as the secondary data. 3.5 Sampling Design: This questionnaire will be sent to the number of laptop users leaving in different parts of the country India, for finding out the consumers perception of different laptop brands. In the same time will also do a face to face interview with the Indian community who are residing in Bangor University, the information which is collected from different views of the people which are reliable and convenient to present on behalf of the whole India. 1) Sampling unit: The sampling unit is limited to the users of laptop computers within the country India and students of Indian who are studying in Bangor University. 2) Sampling size: Number of respondents will be taken into consideration it could vary depending upon the data i get from the secondary resources the primary research sample size would be in the region of 200 to 400. 3) Sampling technique: The Sampling technique which I will be using might be convenience technique. 3.6 Ethical considerations: Respondents were either vague or incomplete at times which makes the interpretation little difficult. The research will be considered in a right way. Conclusion: Brand perception is difficult to be comprehended in the Indian laptop market, sine the market of the consumers keeps changing rapidly. So the products or the services keep changing according to the market to attract the consumers behavior towards their product service. So this research can give an edge to the brand affects their buying behavior and the perception of the experienced consumers. It also tells you about the buying behavior of the consumers responsible for the increase and decrease of the brand sales. Timescale/plan: Appendix 1 The Questioner: Appendix 2 Reference: Aaker, D.A., Joachimsthaler, E. (2000), Brand Leadership Aspalter, Christian (forthcoming), The Welfare State System in India, In C. Aspalter (ed.), The Welfare State in Emerging-Market Economies: With Case Studies from Latin America, Central Europe,and Asia, Casa Verde Publishing: Taipei. (Online) Available at http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=ArticleFilename=html/Output/Published/EmeraldAbstractOnlyArticle/Pdf/0310221102.pdf (Accessed on 1rd Dec 2009) Bhimrao M. Ghodeswar (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product Brand Management. 17 (1) p 4 (Online) Available at http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=ArticleFilename=html/Output/Published/EmeraldFullTextArticle/Pdf/0960170101.pdf (Accessed on 3rd Dec 2009) Bharadwaj, V.T., Swaroop, G.M. and Vittal, I. (2005), Winning the Indian consumer, McKinsey Quarterly, Special edition, pp. 42-51. Business India Intelligence (2005), Spreading their sales, Business India Intelligence, Vol. 12 No. 6, pp. 1-2. Chernatony, L. and McDonald, M. (1998), Creating Powerful Brands, 2nd ed., Butterworth-Heinemann, Oxford. Field, Anne. (2005), Passage to India, available at: http://retailtrafficmag.com/ India Market Demographics Report (2002), National Council of Applied Economic Research, New Delhi.MIP 24,126 where in Neelam Kinra (2006) The effect of country-of-origin on foreign brand names in the Indian market: Marketing Intelligence Planning 24 (1) p. 16 (Online) Available at http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=ArticleFilename=html/Output/Published/EmeraldFullTextArticle/Pdf/0200240102.pdf (Accessed on 3rd Dec 2009) Indian Economy Overview (2009), Indian Brand Equity Foundation. P 1 (Online) Available at http://www.ibef.org/economy/economyoverview.aspx (Accessed on 2nd Dec 2009) Industry News (2008), Laptop sales growth overtake that of desktops in India. Journal of Trade Media Holdings, (Online) Available at http://www.globalsources.com/gsol/I/Laptop/a/9000000098983.htm (Accessed on 3rd Dec 2009) John Brandon (2007) PC Today: Green Laptops Choose A Notebook That Is Environmentally Friendly Long On Charge. 5(6) pp 22-23 (Online) Available at http://www.pctoday.com/Editorial/article.asp?article=articles/2007/t0506/05t06/05t06.aspguid= (Accessed on 3rd Dec 2009) Knapp, D.E. (2000), The Brand Mindset, McGraw-Hill, New York, NY, pp. 33, 36, 103. Where in Bhimrao M. Ghodeswar (2008) Building brand identity in competitive markets: a conceptual model in Journal of Product Brand Management. 17 (1) p 4 (Online) Available at http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=ArticleFilename=html/Output/Published/EmeraldFullTextArticle/Pdf/0960170101.pdf (Accessed on 3rd Dec 2009) Kotler, P (1991), Marketing Management, 7th ed, Prentice-Hall, Inc, Englewood Cliffs, NJ, . Lou Pelton (2009). Indian consumers purchase behaviour toward US versus local brands. By International Journal of Retail Distribution Management 37 (6) p. 510 (Online) Available at: http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=ArticleFilename=html/Output/Published/EmeraldFullTextArticle/Pdf/0890370603.pdf (Accessed on 3rd Dec 2009) Ministry of finance. (2008-09). Union Budget. Available: http://indiabudget.nic.in/ub2008-09/bh/bh1.pdf. Last accessed 3 March 2010. Motameni. R and Shahrokhi. M (1998), Brand equity valuation: a global perspective. Journal of Product and Brand management. 7 (4) p 275 (Online) Available at http___www.emeraldinsight.com_Insight_ViewContentServlet_contentType=ArticleFilename=_published_emeraldfulltextarticle_pdf_0960070401 (Accessed on 2nd Dec 2009) Raja Simhan T.E. (2006), Business Line. Journal of The Hindu Business Line. (Online) Available at http://www.blonnet.com/ew/2006/01/30/stories/2006013000090100.htm (Accessed on 3rd Dec 2009) Sakshat (2009), Dance with Shadows. (Online) Available at http://www.dancewithshadows.com/tech/the-rs-500-10-computer-has-a-name-sakshat/ (Accessed on 3rd Dec 2009) Vittamsetty. (2009). Brand awareness of airtel. Available: http://www.scribd.com/doc/23427572/Brand-awareness-of-airtel. Last accessed 8 March 2010. Ogg Erica. (2007). Acer aces out Lenovo as worlds third-largest PC maker. Available: http://news.cnet.com/8301-10784_3-9726089-7.html. Last accessed 4 March 2010. Appendix 1: Questionnaire: Dear Sir / Madam, I, Mayukha Devangi M, am a student of Bangor University, Wales, UK doing my MBA in Management. As a part of my curriculum, I am conducting a research to identify the brand perception and consumer buying behaviour in relation to Indian laptop market. It would be appreciated if you gave your precious time and cooperation to complete this questionnaire. General Information 1. Do you own a Laptop? Yes No 5. Factors which affect your decision making process while purchasing your personal laptop. Please Circle the preference as 1, 2, 3, 4, 5 1 = Very important, 2 = Important, 3 = Not sure, 4 = Not important, 5 = Not at all important. Brand perception 1 2 3 4 5 Processing Speed 1 2 3 4 5 Sound 1 2 3 4 5 Quality 1 2 3 4 5 Style Appearance 1 2 3 4 5 Price 1 2 3 4 5 Graphic Option 1 2 3 4 5 Battery Backup 1 2 3 4 5 Weight 1 2 3 4 5 3. Gender Male Female 2. Which company Laptop do you own? HP Acer Lenovo Dell Apple Sony Vaio Other ________ 4. Your age lies between (in years)? 18 ­Ã‚ ­Ã‚ ­Ã‚ ­..24 25..30 31..35 Above 36 6. Are you a permanent resident of India? Yes No 12. What is your annual total income (In Indian Rupees)? Less than 100,000 Between 100,000 300,000 Between 300,000 500,000 Between 500,000 800,000 Above 1,000,000 11. If you were using another brand earlier, why did you shift to the present laptop? Better Brand Better Price Better Quality Not satisfied with laptop Quality / Efficiency Other ____________________ 10. If yes, which brand of computer were you using? HP Acer Lenovo Dell Apple Sony Vaio Other ________ 9. Before buying a laptop, have you owned any other laptop? Yes No 8. How are you motivated to purchase a particular brand of laptop? Highly motivated Not at all motivated Motivated Not sure Not motivated Word of mouth (friends / Family) 1 2 3 4 5 Advertisement 1 2 3 4 5 Store communication (Customer Service) 1 2 3 4 5 Reputation of the brand 1 2 3 4 5 I prefer my own choice, needs 1 2 3 4 5 7. What has attracted you to buy this brand of laptop? Price Offers Service Free Gifts Brand Name Other__________ mayau 13. Which of the laptop is best within the following Price (In Indian Rupess)? HP, Acer, Lenovo, Dell, Apple, Sony Vaio, Toshiba, Other Plz specify___________________________ Below Rs 30,000 ______________, Rs 30,000 40,000________________, Rs 40,000 50,000 ____________, Rs 50,000 80,000 _____________, Above 80,000 _________ 14. If someone asks you to help suggest a new laptop, which one would you suggest? HP Acer Lenovo Dell Apple Sony Vaio Other _______ 15. If you are asked to place the following four Laptop manufacturing companies in the diagram below; where you will place them? HP HP Apple A Lenovo L Dell D Sony Vaio SV Low Price Poor quality Good quality High Price Thank you Appendix 2: Image 1:

Goodness Tainted Thoreau Quote Analysis Essay -- essays research paper

"There is no odor so bad as that which arises from goodness tainted.? -Walden, Henry David Thoreau There are two ways that this quotation might be interpreted, one way focuses on a person's goodness, or lack of, and the other concerns benign or malicious intentions. The quotation could be interpreted to mean that it is a sadder thing for a 'good' person to decline into immorality than for a 'bad' person to do something wicked. This interpretation of the quote can be illustrated by the book The Picture of Dorian Gray. Dorian Gray enters the story as an enchanting, vivacious, almost cherubic youth, comparable to the beautiful Greek god Adonis. As the story progresses, Dorian gets drawn into a habit of hedonism, financial waste, and self destruction, and this moral decline is paralleled by gradual distortion of his once beautiful portrait. At the end of the book, after Dorian had fallen so far as to commit murder, he is shocked to find that his image has become bloated and hideous, and in a fit of outrage, he stabs his portrait, therefore killing himself. All in all, Dor...

Future of Policing Essay -- Police Crime Criminal Essays

Future of Policing   Ã‚  Ã‚  Ã‚  Ã‚  The future of policing is fairly clear in what direction it is heading. It has been slowly reforming to meet the needs of the people, reduce crime, and make policing more efficient. Some of the reforms that will probably take place in the future include, better educated police officers and police managers, consolidation of police departments to save on money and resources, upgraded technology, race and gender equality, better testing techniques to recruit and promote within the department, and improved proactive planning techniques. One of these proactive tools that will surely become more widely used and implemented better is community policing. It has been evolving since its first introduction into the police world and will see more reforms in the future. Compstat should also become more widely used by almost all police departments to make those in charge more accountable and for improved crime mapping.   Ã‚  Ã‚  Ã‚  Ã‚  Current economic and political trends will affect how, and if, certain reforms take place. Some trends like the increased costs for medical services will affect officer’s salaries and benefits, while the growth of inexpensive technology with instant communication through cell phones and personal computers will improve response time and distribution of information quickly and effectively. Changes population demographics, with the increase in the cultural and ethic diversity of the population will create more of need for career equality. This will also be pushed forward by the immigration of more highly educated professionals from third world countries. Increased multinational organized crime activity will create a bigger need for better communication between countries and joint efforts to stop it. Increased concerns with crimes committed by violent juveniles and individuals with modern weapons, terrorism and threats against our infrastructure will also shape the way policing reforms to solve these increased threats. Because of greater concern with terrorism, more resources will be allocated to homeland security. These are resources that could have helped domestic crimes and police management and will have to compensate for. Even smart credit cards, DNA identification and global positioning systems will all help shape the new policing model.   Ã‚  Ã‚  Ã‚  Ã‚  One of the main problems facing most police departments is using cost-eff... ...epend on them to find the individual or to crack down on the group. A great example of this is in Israel, with fighting militant groups like Hamas. Groups like this receive funds from other countries all around the world that support terrorism. An international police force could more easily gather information on the group and also serve as a barrier between the Israelis and Palestinians. This organization would be much like the United Nations, but instead of politics and an army it would be a world police force that could actually go in and arrest individuals and put them on trial in front of the world.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, the future of policing seems to already be headed in a good direction, focusing on improved communication between departments and with the public. The strong emphasis on community policing will help people feel more comfortable with the police and not as their own society. Some reforms need to be more focused on though, like the international police force, because of recent events like September 11th. Overall policing will seem to remain the same because the transition will be slow and gradually take effect, but it will always be improving in any way that it can.

The Never Ending Israel-Palestine Peace Talks Essay -- International C

The news of people dying and suffering, killings of women and children, and bombings by terrorists and militaries, has undoubtedly grabbed the world’s attention towards the Israel-Palestine conflict. While Palestinian children scream for their dead parents, the world’s leaders and academics initiated a frantic debate, trying hard to point out the real cause and viable solutions for the current situation. This has led to many peace initiatives by the international community that were unfortunately a devastating failure. This deadlock had left leaders and supporters of both sides blaming each other for their stubbornness, in some cases elevating the unrest in Israel and Palestine (Reynolds). In this difficult condition, it is hard for us to determine what actually caused the failure of the peace talks without being biased towards one side. Therefore, my goal in this essay is to examine the cause of the peace talks’ failure objectively by observing the history of pa st peace talks, the reasons for disagreement that are given by Palestine and Israel and the key issues discussed in peace talks. Finally, I will conclude my research by developing my stand on the causes based on the research I have conducted. Before we move on to discussing the cause of peace talks’ failures, it is crucial that we understand the peace initiatives that had occurred between Israel and Palestine. The starting point for the peace talks was UN’s Security Council Resolution 1967 which occurred after the 1967 war (Reynolds). This resolution stressed on â€Å"withdrawal of Israel armed forces from territories occupied in the recent conflict† and â€Å". . . respect for and acknowledgment . . . of every State in the area and their right to live in peace within secure and re... ...tinue the Peace Process?: No, It's Heading for Disaster." Middle East Quarterly September 1995: 23-28. Reynolds, Paul. History of Mid-East peace talks. 27 August 2010. 1 April 2012 . Saad, Lynda and Steve Crabtree. Opinion Briefing: Israeli-Palestinian Conflict. 30 March 2012. 2 April 2012 . Sabbagh, Karl. Palestine History of a Lost Nation. New Yourk: Grove Press, 2006. The Telegraph. "Middle East peace talks: key issues between Israel and Palestinians." The Telegraph 14 September 2010. Tibi, Ahmad. Pressing Netanyahu is the key to success in Mideast peace talks. 3 September 2010. 1 April 2012 . United Nations Security Council. Resolution 242 (1967). Official Record. New York: United Nations, 1967. —. Resolution 252 (1968). Official Record. New York: United Nations, 1968. The Never Ending Israel-Palestine Peace Talks Essay -- International C The news of people dying and suffering, killings of women and children, and bombings by terrorists and militaries, has undoubtedly grabbed the world’s attention towards the Israel-Palestine conflict. While Palestinian children scream for their dead parents, the world’s leaders and academics initiated a frantic debate, trying hard to point out the real cause and viable solutions for the current situation. This has led to many peace initiatives by the international community that were unfortunately a devastating failure. This deadlock had left leaders and supporters of both sides blaming each other for their stubbornness, in some cases elevating the unrest in Israel and Palestine (Reynolds). In this difficult condition, it is hard for us to determine what actually caused the failure of the peace talks without being biased towards one side. Therefore, my goal in this essay is to examine the cause of the peace talks’ failure objectively by observing the history of pa st peace talks, the reasons for disagreement that are given by Palestine and Israel and the key issues discussed in peace talks. Finally, I will conclude my research by developing my stand on the causes based on the research I have conducted. Before we move on to discussing the cause of peace talks’ failures, it is crucial that we understand the peace initiatives that had occurred between Israel and Palestine. The starting point for the peace talks was UN’s Security Council Resolution 1967 which occurred after the 1967 war (Reynolds). This resolution stressed on â€Å"withdrawal of Israel armed forces from territories occupied in the recent conflict† and â€Å". . . respect for and acknowledgment . . . of every State in the area and their right to live in peace within secure and re... ...tinue the Peace Process?: No, It's Heading for Disaster." Middle East Quarterly September 1995: 23-28. Reynolds, Paul. History of Mid-East peace talks. 27 August 2010. 1 April 2012 . Saad, Lynda and Steve Crabtree. Opinion Briefing: Israeli-Palestinian Conflict. 30 March 2012. 2 April 2012 . Sabbagh, Karl. Palestine History of a Lost Nation. New Yourk: Grove Press, 2006. The Telegraph. "Middle East peace talks: key issues between Israel and Palestinians." The Telegraph 14 September 2010. Tibi, Ahmad. Pressing Netanyahu is the key to success in Mideast peace talks. 3 September 2010. 1 April 2012 . United Nations Security Council. Resolution 242 (1967). Official Record. New York: United Nations, 1967. —. Resolution 252 (1968). Official Record. New York: United Nations, 1968.

Succubus Dreams CHAPTER 10

When I came home from Seth's the next day, there was another note stuck to my door reminding me about the package. I plucked it off and went inside, surprised to find Vincent there again. I'd figured his angel business would be keeping him busy elsewhere. â€Å"How's it all going?† I asked. I rummaged through my cupboards, looking for food. I'd skipped breakfast. â€Å"I mean, if you can tell me without having to kill me.† He sat at my kitchen table, leafing through newspapers. â€Å"Ah, well, still can't give you details, of course, but I can say that†¦um, well, progress isn't being made as quickly as we'd like. There's leftover lasagna in the refrigerator if you want it.† I opened the refrigerator door. Sure enough. â€Å"Wow. Did one of the angels conjure this up for you?† â€Å"Only if you consider Yasmine's cooking a type of conjuring.† I uncovered the casserole dish. It looked great. There might be magic afoot after all. I put a piece in the microwave and set the timer. Sitting down across from him, I peered at the spread out newspapers and remembered finding them left out the other day. â€Å"You sure like your news.† He grimaced. â€Å"Most of it's depressing.† Glancing at the headlines, I had to agree with him. Murder. Corruption. Theft. â€Å"You hear about the cop shooting the other day?† I asked. â€Å"That one was really depressing.† Vincent turned his attention away from a story about domestic abuse. â€Å"No, what happened?† â€Å"This cop was outside a convenience store and claims someone was inside shooting his partner. So, he ran in, gun in hand, and started shooting. He ended up killing his partner himself.† Vincent frowned. â€Å"Huh. I hadn't heard that one,† he murmured. From the distracted look in his eyes, his mind had clearly latched onto something I wasn't privy to. I gave him a sidelong glance. â€Å"That mean anything to you? Maybe to this mission from God you're on?† His easy smile returned. â€Å"You're good but not that good. You know I can't say anything.† The microwave dinged, and I retrieved my food. As I stabbed a piece of cheesy pasta, I recalled what he'd said about Yasmine's cooking. My curiosity got the better of me. As it often did. â€Å"Vince†¦Ã¢â‚¬  I began slowly, carefully keeping my eyes on my food. â€Å"I know it's none of my business†¦Ã¢â‚¬  He laughed. â€Å"I always love it when people introduce topics like that – and then go ahead and dive in anyway.† Blushing, I shut my mouth. â€Å"No, no,† he said, clearly entertained. â€Å"Go ahead. What were you going to say?† â€Å"I†¦well, nothing really. It's just, I mean, it doesn't matter to me†¦but I just sort of noticed that you and Yasmine seem, um, close.† His levity faded. I quickly looked up and met his eyes apologetically. â€Å"I'm sorry,† I blurted out. â€Å"Forget I said anything.† â€Å"No†¦it's, I don't know.† He folded up the newspaper, staring at it without really seeing it. â€Å"Yeah, I guess. I've known her for a long time, and after a while, it's easy to†¦well, she's easy to like.† â€Å"Yeah, she is.† A few pregnant moments passed. When he spoke again, I heard affection in his voice. â€Å"I first met her at this fair in Akron, of all places†¦about, oh, fifteen years ago. Not sure what she was doing there – you never do with them – but I found her walking away from a concession stand. She had this giant tower of cotton candy. I swear, it was taller than she was. And, since I could tell she was an angel, it made the situation that much more absurd.† The story made me smile too. It also shed light on why he was here with the A-Team. I could tell she was an angel. He was another gifted human, like Erik and Dante, who could sense the immortal world. â€Å"And you went and talked to her?† â€Å"I hadn't planned to, but then the cotton candy started to fall over, so I went to help her and ended up eating half of it myself.† â€Å"That's sweet,† I said. â€Å"Er, no pun intended.† It didn't matter that in the last few months, I'd fucked one guy in an office chair, used a leather whip on another, and gone down on another in the back room of a seedy club. I still loved romantic stories. â€Å"She started asking for my help after that, off and on, once she realized what I could do. It was supposed to just be that†¦nothing more than her, you know, professional cases. But after a while, we couldn't help it. We're together all the time now.† I swallowed another piece of lasagna. It was divine. Seriously. â€Å"Do any of the other angels know?† â€Å"Yeah, right. Joel barely tolerates me now†¦Ã¢â‚¬  â€Å"But obviously, you guys aren't, um, you can't be – â€Å" â€Å"No, but it doesn't matter. It doesn't have to be physical. Really, it's ironic. Angels are creatures of love. They're supposed to love everyone. They're just not supposed to love one person so much more than another.† â€Å"That's stupid,† I stated adamantly. â€Å"To you, maybe. And to me, I suppose. But to her†¦well, she devotes her entire existence to the service of a power and cause bigger than all of us. To be so in love with something – or someone else – is distracting. You can't serve two masters without eventually betraying one.† I looked down again, turning over his words. â€Å"And yet you guys still stay together. Sort of.† He shrugged. â€Å"In as much as we can. Maybe I should move on with my life, but, honestly, there's no one else I want to be with. I accept what she is. It's why I love her. I'd rather be with her in a limited capacity than none at all.† Goosebumps rose on the back of my neck. He'd just stated a variant of what Seth used to tell me all the time, back when I would continually urge him to leave me and find someone else. I'd accepted his choice by now and honestly couldn't imagine not having him in my life. But still. Sometimes I didn't entirely get how he could be okay with everything between us; hearing another person support such a choice was refreshing. As though reading my mind, Vincent gently asked, â€Å"Am I hitting too close to home? Carter mentioned a boyfriend†¦Ã¢â‚¬  â€Å"No. Yes. I don't know. He – Seth, my boyfriend – says the same thing as you. That if it can't be any other way†¦well, then this is the way he wants it.† â€Å"Exactly. And thus, life goes on.† Vincent started gathering up the newspapers. â€Å"I tell you though, I think your side and hers are both so fucked up, it's not even funny. Why the rules? Why does a succubus always have to take away someone's life when she's with them? Why can't you have the choice? And why can't Yasmine make love? Why can't she be in love?† Good question. I don't think Vincent really expected an answer, but I had to give one anyway. â€Å"Because that's the way it is. The way the system works. The way it's always worked.† â€Å"The system is fucked-up,† he said. I thought about it and nodded. â€Å"No arguments.† Smiling, he reached for his coat and slipped it on. â€Å"You're okay for a succubus.† Vincent left, off to do whatever it was one did with a posse of angels. I almost envied him because I had something to do that I wasn't looking forward to at all. It was another necessary evil. I had to get Tawny a job. After that debacle of a dance lesson, I'd told her I'd help. I might not be able to do much about my mysterious energy loss or angelic romances, but I sure as hell could do something to expedite Niphon's departure. I drove down to Seatac, a city that owes its entire existence to the Seattle-Tacoma International Airport. It's more of a shadow, really, spreading around the airport in a blanket of long-term parking lots and cheap hotels. It also has a couple of strip clubs because really, what else are out-of-town businessmen supposed to do in their downtime? It was late afternoon, so business was slow when I stepped inside Low Blow. A few bored-looking men sat scattered throughout the place, which was dingy and in need of some serious redecorating. Or, well, any decorating. A couple of the guys glanced up with interest as I walked through. Apparently, I held more appeal than the poor brunette trying her damnedest to fuck a pole in time to the dulcet sounds of Pink Floyd's â€Å"Young Lust.† I opened my mouth to speak to the bartender, but a voice behind me interrupted. â€Å"Ho†¦ly†¦shit. I don't believe it. I don't fucking believe it.† I turned and looked into the long, narrow face of Simon Chesterfield, the proud proprietor of this dive. Between his face and lanky body, he always reminded me of a weasel. His black mustache never quite seemed able to grow in completely, and he dressed in brand name clothes that were always one size too small. He was chummy with the local Hellish players, and rumor had it he was in line to be an imp, eventually selling his soul for immortality and the chance to be a diabolical salesman. â€Å"You finally come to dance for me, doll?† â€Å"You wish.† For a sleazy guy who ran a sleazy establishment, Simon actually had a legitimate appreciation for dance. I'd once seen him trying to choreograph his strippers and had been impressed by his sense of aesthetics and rhythm. His employees hadn't really caught on. Such talents were kind of wasted here, and I used to wonder why he didn't take his business to one of the more affluent suburbs where he could get a higher caliber of dancers. The reason he stayed, I'd later learned, was that this was a better venue for all sorts of other shady business he conducted. Still, Simon had a sharp eye and knew what a good dancer I was. He'd been on me for years to come work for him. â€Å"We need to talk,† I explained. â€Å"Business.† â€Å"It's what I do.† With a sweeping gesture, he pointed to a doorway beside the bar. â€Å"Let's go to my office then.† His ‘office' was barely a broom closet, but it had a stool for me to sit on. Resting my heels on a mid-level bar, I brought my knees up to my chest. It made my gray linen skirt slide up a bit. Simon watched with an interest that was more professional than personal. â€Å"Fuck, woman. You come dance for me, and I could make a killing.† He shook his head and collapsed into a rolling faux leather chair. â€Å"A succubus on my stage. Fuck.† I tilted my head to the side. â€Å"It's funny you mention that because that's kind of why I'm here.† I think my innocent tone set his alarms off. He eyed me suspiciously. â€Å"I thought you said you didn't want a job.† â€Å"Not me. We just got a new succubus, and she's looking for a gig. Didn't you hear?† â€Å"No†¦Ã¢â‚¬  He frowned. â€Å"And she wants to dance? Here?† â€Å"Yep,† I said glibly. â€Å"She can't wait to take her clothes off.† Wasn't that the truth. Simon leaned back in the chair and put his feet on the desk. Casual pose or not, he was still on guard. â€Å"What's the catch?† â€Å"Why does there have to be a catch? You should be excited about this. We're doing you a favor.† â€Å"You're offering to drop a succubus into my lap. That sounds too good to be true, so it is too good to be true.† He paused, still thinking. â€Å"And why are you here instead of her?† â€Å"I'm altruistic.† â€Å"Georgina,† he said warningly. â€Å"Okay,† I admitted. â€Å"She's kind of†¦new.† â€Å"How new?† â€Å"Really new. Still under warranty.† â€Å"There's still a catch here somewhere.† â€Å"Well†¦she's†¦Ã¢â‚¬  I spun through my mental rolodex of adjectives. â€Å"Inept.† He raised one narrow eyebrow. â€Å"Inept?† â€Å"She's still learning how to get men.† Since Simon probably wanted sexy women working for him, I figured it wasn't worth mentioning that Tawny wasn't so much learning as she was still trying to find her way to class. â€Å"And she's a, um, bad dancer.† â€Å"How bad?† â€Å"Bad.† â€Å"Can you be a little more specific on what level of bad we're dealing with?† â€Å"Remember Gigli?† â€Å"Jesus. So, why do you think I'd want to take on a shitty dancer?† â€Å"Simon,† I exclaimed. â€Å"All your dancers are shitty.† â€Å"Not all of them,† he said. â€Å"And it's not like I'm trying to get more. We have standards.† I gave him a pointed look. â€Å"Alright, alright.† He ran a hand through his gelled black hair. â€Å"What do I get in return?† Now I was the indignant one. â€Å"What do you mean? You're getting a succubus dancer. What else do you need?† â€Å"I'm getting a succubus charity case. I'm the one doing you a favor.† His eyes were shrewd. Yeah. He'd make a good imp someday. He was this close to breaking out a contract. â€Å"I want you. Dance for me two nights this week.† â€Å"No.† â€Å"One night.† â€Å"Simon, there is nothing in this world that's going to get me to dance here, not even a succubus charity case. Pick something else.† â€Å"Okay, fine.† He pondered. â€Å"You. I want you.† â€Å"Hey, I just told you – â€Å" â€Å"No, no. Not as a dancer. As in right now. On the desk.† I sighed. That kind of want. â€Å"Look, if I've gotta hire a bad succubus, I might as well fuck a good one.† â€Å"Interesting logic. Aren't you worried about your soul?† He looked at me like he couldn't believe I'd had the audacity to ask such a thing. It was similar to the look I'd given him when he said Low Blow had standards. â€Å"Noted.† I stood up. â€Å"But not this body. Pick another shape.† Simon snorted. â€Å"You think I'm interested in a pinup girl crossed with an Ann Taylor model? Fuck that. I want a sixteen-year-old version of Liza Minnelli. In a school girl's uniform.† I stared. â€Å"I have no idea what that would look like.† He started undoing his pants. â€Å"You're a smart girl. Figure it out.† Sighing again, I shape-shifted, taking on a small body with a black pixie haircut. Baby smooth skin. Green plaid skirt with matching vest. Simon grunted his approval. Turning, I rested my hands on the desk and bent over, thrusting my ass out toward him. I hoped it would be over soon. If I could just get the weasel comparison out of my head, this would probably be a lot easier. I felt his hands slide along my legs as he pushed the skirt up. Suddenly, he froze. â€Å"A thong? Are you insane, woman?† â€Å"You're a sick bastard,† I told him. The thong changed to white cotton panties. â€Å"Don't I know it.† He pushed the panties down and thrust forward. Well, I guess it was a thrust. Simon wasn't that well-endowed. I was on the verge of saying something like, â€Å"Are you there yet?† Alas, the Tawny situation was too dire. I couldn't risk Simon changing his mind about her for the sake of a joke, no matter how funny. But, whatever Simon lacked in size, he made up for in enthusiasm. He gripped my hips, nails digging into my bare flesh as he pounded away. I had to keep a fierce hold on the desk. Eventually, seeking variety, Simon flipped me over to my back. He unfastened my blouse and bra, exposing small, perky breasts that had just â€Å"blossomed into womanhood.† Eyes on them and not my face, he grabbed my legs and spread them so that my ankles practically rested on his shoulders. He returned to the task at hand, and when he finally came, I have to admit I welcomed the energy burst. It wasn't a lot – the guy practically worked for Hell already – but I needed it. Simon pulled out of me, and I sat up, mildly sated from an energy standpoint, if not a physical one. I honestly hadn't done much but lie there the whole time, but he regarded me as though we'd just gone through the entire Kama Sutra. â€Å"Definitely worth putting up with an inept succubus,† he said happily, pulling his pants back up. I wanted to say that he might want to withhold judgment until he actually met Tawny, but instead, I just smiled. I knew when to keep my control switch on.

To What Extent Did the German People Benefit from Nazi Rule?

Jews, Gypsies, Homosexuals and mentally or physically handicapped nation were persecuted. The Nazis wanted to maintain the Indo-Aryan lean so German stack were non al outseted to interbreed with inferior races. some ordinary Germans sh atomic number 18d these ideas and there was minuscule evidence of opposition to persecution from German civilians. thither was also a usual fight in persecution, if an ordinary German believed someone to be racially impure they would procedure them in to the Nazis.Some ordinary Germans even benefitted from the persecution of minorities, in particular because the majority of Jews were earning a lot of capital, and because of these persecutions the Jews were specify out of jobs, and suddenly the ordinary Germans had jobs. Limits of immunity of action for minority groups (for example, the right to tie an Aryan removed). Workers organisations such as persuasiveness Through Joy and Kraft durch Freude (KDF). subsidised cars, holidays and le isure activities. Real earnings figures for 1938 are the SAME as for 1928 (ie no better, no worse).Unemployment fell from 6 million in january 33 to 300,000 by January 39. Working hours limit change magnitude to 72 hours a week. Wages low but 10x that of the dole. Trade unions banned which shamed workers rights, it meant a loss of power, and no bulky wage increase. Hitler created the National Labour wait on (Reichsarbeitsdienst or RAD) which hired unemployed tidy sum and they were mainly involved in public work schemes, for example, digging drainage ditches on farms, planting new forests and building schools and hospitals. manpower in the RAD were forced to fag out military uniform and received no wages other than pocket money. However, meals were free which was better than a flavour with no work at all. Jews and women no longer counted in statitstics. The main cause for unemployment was re-armament. Family values. Role in home glorified. Womens power reverts to traditiona l. there was pressure on women to relish the right way, they should flummox fair hair, soft eyes, athletic bodies, not slim and reddened complexions. They should be heavy hipped. They should wear a flat skirt with flat heels and no makeup.They should dress employ home-produced substitutes for imported materials. They should neer smoke in public, and they were to cook using leftovers. They were to bring up their children as allegiant Nazis. However, many were happy because the situation they were in was much better than before. Invasion of SA. Patronising. generate children. Nazis believed that women were made to be wives and should stick to their inwrought occupations in the home. If women needed to work, the Nazis wanted them to retain occupations that used their natural talents such as nursing.They wanted the amount of births of the Aryan race to increase. Intrest free loans of 1000 marks were offered to youn unify couples whole if the wife gave up work. For the gene ral German citizen freedom of speech removed, was increase stability worth this price? particular(a) availability of news as a result of censorship. Freedom of speech restricted, black to criticise the regime. Propaganda is limited in its effectiveness, people could SEE what things were like. Prior to the war, for many Germans, the mind-set WAS good. Hitler younker did not get a good academic education. Intelligence not valued.Expected to look a certain(a) way. The female Hitler youth was the only youth organisation permitted in Nazi Germany. There were three groups 10-14 year olds, 14-18 and 17-21. The female Hitler youth only gained a large membership after the Nazis came to power in 1933. The members could only be ethnic Germans who did not have hereditary diseases. The members were only allowed to include individual and childless members because they were the people who the organisation desire to teach the values of having children and staying at home. unseasoned Germa ns were in favour of the Nazis and their ideology.

Leadership And Change Management In Businesses Commerce Essay

Authentic leadership is a force.Every organisation with different grounds has to take portion in alteration. The high ground may differ from increasing market portion, traveling with the competition, altering with the society or can besides be in order to last in the market. Change is something deeds that is a critical, compulsory and requires all direction maps, which are Planning, Organizing, Staffing, Directing, Co-ordinating, Reporting, and Budgeting ( by Henry Fayol 1937 ) .1.Its essential to have good direction for a company to succeed as workers respond favorably towards their leadership and will comply with a leader.pdf ) .Over the old ages one many change direction theories and theoretical accounts have developed out of which there are some popular and widely used theories, there are no peculiar front-runner theories for deploying alteration, and it would surely be agreed that the whole construct is comparatively immature and developing. The whole construct is once more really situational and requires new single attack based on the organisation and the alteration it wishes to undergo. But, one of the most popular logical and widely used alteration direction theory it the McKinsey ‘s 7S theoretical account, which can non merely be used as a little alteration direction theory, but besides in instance of analyzing an organisation and its activities.

An excellent leader will have ability to acquire the maximum quality from Realtors they possess the capacity.wikipedia.org/wiki/Royal_mail ) , large Royal Mail employees the staff up to 121,000, which exceeds the figure of staff in full Royal direct Mail Group ( hypertext transfer protocol: //news.bbc.co.Second, the manager should show integrity in executing their duties.bbc.co.uk/1/hi/business/8304722.stm ) , as more and more concern organisations and persons depend upon E-mails and assorted IT based formats to pass on.

The supervisor also needs to be able to ease the change by mobilizing the employees to sell the notion of the change.1: – Decreasing Net incomesRoyal Mail faced serious functional issues, which made its operation suffer losingss up to ?279 million in the fiscal twelvemonth of 2007 ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/business/7417634.Fifthly, a manager ought to be in a place to devote time to collect information required to first express the way the significant the company is to the firm.bbc.co.uk/1/hi/business/8426538.stm ) .

Businesses search for a bachelor degree holder although generally most small firms hunt for expertise in the area.co.uk/1/hi/business/6252202.stm ) . The direction found out that most of its potential rivals used high-tech machinery for screening and administering doing them more efficient and therefore deriving the trusts of the clients, and that they are falling behind as they have non been able to overhaul ( spatial hypertext transfer protocol: //news.INTRODUCTION When companies need to accomplish significant change they turn to some leader extract from from the organization.Therefore, 2nd most of import issue necessitating the direction to do critical technological alterations called for a modernisation policy.3.3: – marked Decrease in MarketResearch conducted by the BBC shows that Royal Mail delivers around 75 million stations everyday. It counts to 90 per centum of the UK ‘s market.

Each member ought to have the abdominal discomfort of failure and must feel responsible for work.uk/1/hi/business/8304722.stm ) . This decrease in the market public shows that the direction needs to be really efficient in their operations.3.All staff members must realize deeds that should they re not able to satisfy their undertakings deadline or are not more able to execute their Jobs satisfactorily, they are letting the team instead of Just the project supervisor down.stm ) , These issues forced the direction to travel things otherwise, and to come up with a policy that make their military operations more profitable, and the could vouch their endurance and being as UK taking electronic mail administering organisation.4: – The Modernization Policy of Royal MailIt is really clear, that a stringent policy was required to undertake all the important issue ( mentioned supra ) that direction faced and to prolong in long tally, the direction did the exact thing by bordering a ecological modernisation policy, which could be called as a type of procedure alteration by Pull offing alteration logical and passage Harvard Business Essential. The policy required the direction to bring on extra finance of around 1.2 billion in modern machine.

The work group are derived from the leader and free will be not able to behave.stm ) , and the policy besides focused on altering the agenda of the employee, to do their labour hr direction more effectual.The purpose of modernisation policy was to undertake logical and startle Royal mail working against all the above mentioned issues. The inducement of excess finance unlooked for machinery would intend that the operation of mail would be more effectual, speedier and able to vie keyword with the increasing and competent competition. The decrease in staff would ensue into cost effectual operations and therefore increasing its net net income and ensuing into lessening in its pension fund shortages.Learning manners group common methods other people learn.uk/1/hi/business/8339201.stm ) and could farther increase harmonizing to the CWU ( Communication Workers Union, which represented the Staff of Royal Mail ) . The political Union agreed with direction on the staff decrease for endur ance, but disagreed on the gait of occupation cuts logical and the wage rise issues.It would be undue towards the direction if I said that they failed to follow the alteration opposite direction theory, of McKinsey ‘s seven ‘S ‘ .

stm ) .5. 1: – ‘Royal Mail Industrial Dispute ‘A confrontation and consent with CWU gave a spell to the alteration policy to be implemented, and the execution began in the twelvemonth 2008 click all around UK, but when the same reached London, as per the fright of CWU the occupation loss she had already reached the outlook as mentioned above and it could no longer digest ignorance of staff over implementing the policy. Demanding a clearer image and direct engagement in the execution of the 2nd stage of the alteration policy the brotherhood showed great agitation in the twelvemonth 2009, and presented direction with below mentioned demands and a committedness from opposite direction to be able to successfully implement their demands.bbc.co.uk/1/hi/business/6252202.stm ) .stm ) . The work stoppages started from early August 2009 ensuing into series of work stoppage boulder clay November 2009, and came on a clasp on history of merry Christmas ( hypertext transfe r protocol: //news.bbc.co.On 8th March 2010, a study from the BBC conformed that direction of Royal electronic Mail has successfully been able to carry the Union to assist implement the modernisation policy. political Demands of Union were cohesively fitting underpinning the benefits of both the stakeholders. Management agreed to give a wage sharp rise of 6.9 % over three old ages and an extra monitory fillip of ?1,400 to all full clip employees.